THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
BACKGROUND OF THE STUDY
Promotion and activities, signs, symbols, word of math, rising or even action use to inform, persuade communicate, remind and make aware to the potential consumer and the public about a product and the service.Promotion is concerned with the ways and means by which its product and service can be communicated to consumers. Promotion is an act of creating awareness, persuading, influencing and reminding the actual potential and public as a whole about products and services.
Sale volume is the amount of products sold within the period of promotion activities, it is the amount of goods or services the company sold or gives for the exchange of money during the time of product activities.A business organization, through the uses of promotion as a promotional strategy can effectively reach its target market. Therefore to achieve an effective and improved promotion strategy, the use of promotional tools should be introduced. i.e sales promotion. A buyer who has no cardinal knowledge about product incentive can be aware of it through the product incentive can be aware of it through the promotional activities.
In essence, promotion has a great impact on product because it has the ability to control the buyers mind positively towards the products. It increases the scales and market relation of a business organization. The main idea behind the work is to show clearly how an effective promotion strategy can be reached with the use of sales promotion to increase the sale volume in organization like global com Nigeria plc.
1.2 STATEMENT OF PROBLEM
In recent years Globacom Nigeria plc, have invested much into sale promotion aiming at improving the sale volume of the company. Despite of heavy investment in the promotional activities, Globacom has not achieved its targeted sales volume, for instance the target sale of 2013 were fifty million and the actual sale was forty four, eighty seven billion which indicated a deficiency in the actual sale. So this study aims at establishing the relationship between promotional activities and sale volume using Globacom Nigeria Plc as a case study.
1.3 OBJECTIVE OF THE STUDY
The aim of this study is to examine the impact of sales promotion on the sales volume of a business organization. Specifically it seeks
- To examine different sales promotion strategies used by business organization
- To investigate the impact of bonus packs on the sales volume.
- To investigate if there is any relationship between sales promotion and sale volume
- To examine the extent at which sales promotion impacts sales volume
Related Project Materials
EFFECT OF COMPUTER USAGE ON ACADEMIC PERFORMANCE OF STUDENTS
BACKGROUND TO THE STUDY
During the last two decades education institutions have invested heavily in inf...
AN ASSESSMENT OF THE IMPACT OF IMPROVING CUSTOMER SATISFACTION IN FOOD SECTOR: A CASE STUDY OF MAHORGANY HEALTH FOOD LTD, GHANA
Background of the study
Customers are a company's financial and intellectual capital, and the attit...
EFFECT OF INNOVATION TOWARDS MEETING CUSTOMER SATISFACTION IN NIGERIA BANKING SECTOR
ABSTRACT
This research examined the effect of motivation in meeting customer’s satisfaction in the banking sector....
Design and Evaluation of a Reliable Group Communication Protocol
Abstract
In distributed systems it is often useful to ensure that messages sent between processes in a group are received by all group me...
THE CONSEQUENCE OF DRUG AND RELATED SUBSTANCE ABUSE ON THE STUDY HABIT OF STUDENTS
BACKGROUND OF THE STUDY
The issue of drug and related substance abuse on adolescent is a world wide hea...
EFFECT OF TWITTER BAN ON SMALL BUSINESSES OPERATION IN NIGERIA (A CASE STUDY OF SELECTED SMALL BUSINESSES IN PORT HARCOURT)
ABSTRACT
This study was carried out on the effect of the Twitter ban on small businesses in Niger...
INDIGENOUS FISHERIES DEVELOPMENT AND MANAGEMENT IN NIGERIA
ABSTRACT
The major indigenous method of fishery in Nigeria is the artisanal fishery using set-gill nets...
HYDROCARBON CHARACTERIZATION AND PROSPECT IDENTIFICATION OF YZ FIELD, NIGER DELTA
Introduction
The YZ field is located within the Niger Delta Basin, onshore Niger Delta Nigeria (Figure 1.1). Major focus in recent time,...
EFFECTIVE WAYS OF CONTROLLING EROSION IN A BUILDING SITE IN SELECTED SITES IN EKWULOBIA ANAMBRA STATE
BACKGROUND OF THE STUDY
The development of soil erosion began when man settled down and started turning pasture la...
PHYSIOCHEMICAL PROPERTIES OF SACHET WATER IN ABA
ABSTRACT
In spite of the varying levels of contamination widely reported, sachet water is still well accepted. This...
